Do Good Plaza
Spotlighting a decade of student impact at the University of Maryland.
Overview
The Opportunity
As the first stop on the UMD campus tour route, the Do Good Institute, Do Good Plaza, and the School of Public Policy welcome 20,000+ visitors to their brand-new building each year. The Rings exhibition was designed to highlight the impactful work of Do Good students and inspire future generations to join a mission of creating positive social change.
The Vision
We worked with the Do Good Institute and UMD to imagine a series of immersive, visually captivating experiences that attract and inspire students and prospective students alike, encouraging them to come to UMD and become changemakers in their communities and beyond.
The Approach
Through a series of indoor and outdoor installations, the campus showcases the stories and impact of alumni and students connected to the Do Good Institute, generating curiosity and inspiration as visitors learn more about University of Maryland’s vision to be a campus that changes the world for good.
Services
Experience Design, Media Design, Software & Hardware Design, Prototyping
The Details
The Rings
Upon arrival, visitors are greeted by The Rings, a striking outdoor audio-visual sculpture that responds to their presence with dynamic light and sound.
As they move through the activation, audio clips of Do Good community members describe their journeys and how they “do good,” prompting visitors to reflect on how they, too, might make an impact. This interactive, evolving installation creates a direct connection to Do Good’s mission, emphasizing the real-world impact of the students’ efforts.
Do Good Icon
A bold, three-dimensional “Do Good” sign at the entrance of the Plaza invites visitors to pause and engage in a moment of collective inspiration. This signature element serves as a reminder that doing good is not just an individual pursuit but a shared endeavor, a call to action for all who encounter it.
Students Change the World
Inside Thurgood Marshall Hall, the Students Change the World exhibit features stories of Do Good affiliated students and alumni who have launched successful social impact projects. Interactive, life-size touchscreen displays allow visitors to engage with storytellers, learning about the challenges, triumphs, and lasting impacts of these student-led initiatives.
“Doing good for society has become a part of the Terrapin spirit. Terps are ready to be the next generation of leaders for social impact and change.” He calls the rings an "entryway" to UMD's vision, inspiring visitors to see themselves as part of a community that is committed to making a difference.
