Louisiana Civil Rights Museum
Highlighting Louisiana's pivotal role in the American Civil Rights story.
Overview
The national narrative of the Civil Rights Movement often focuses on iconic moments in Alabama or Georgia. Yet many of the movement's defining tactics–including the first bus boycott–were actually pioneered in Louisiana. We worked with the Louisiana State Museums to build a museum that brings this essential chapter into the light. The Louisiana Civil Rights Museum is designed to move beyond a timeline of events to create a space for deep listening, ensuring that the local activists who sparked national change are finally heard.
Partners
Solomon Group, The Artery, Antfood, GCM Advertising
Services
Exhibit Design, Media Design, Media & Software Development
“Much of what happened during the Civil Rights movement started right here in Louisiana. The Louisiana Civil Rights Museum is part of our continued effort to educate visitors about the real-life activists who strategized, organized, preached, marched, stood up, sat down, and sang for change, all in one place. The museum serves as a way to learn about the past.”
The Details
We focused on creating a user journey grounded in moments designed to spark empathy. The centerpieces is the Dream Cube, an immersive environment that uses AI and projection mapping to place visitors inside the lived experience of the era. Here, guests don't just observe history; they participate in it. They join the long march from Bogalusa to Baton Rouge, or witness the opening of the first desegregated elementary school. By making these memories immersive, we transform abstract rights into human realities, bridging the emotional gap between the past and the present.
“With the DreamCube, we had the opportunity to create something that has never been done. Placing visitors at the center of these historic events, evoking emotion and sense of place through sound, interactive visuals, and firsthand recollections: it really changes the way you hear and think about the stories. It helps you imagine what it was like to be there and be part of something bigger than yourself.”
