Fashion for Good Launchpad Exhibition
The Fashion for Good Centre in Amsterdam presents a world where fashion can become a force for positive change.
Overview
As Fashion for Good prepared to open its flagship retail store and interactive experience in Amsterdam, it needed a temporary activation to build brand awareness and inspire action. Local Projects designed a dynamic exhibition that invited visitors to explore the stories behind their clothes, driving foot traffic and generating excitement ahead of the permanent space.
Partners
McDonough Innovation, Visch+Stam, The Boston Consulting Group
Services
Exhibit Design
The Details
The exhibition opened with an inviting Activation Room, visible from the front window, where visitors could express themselves amid whimsical hanging clothing sculptures and mission-driven slogans. Upstairs, the Story Forest introduced key sustainability leaders' stories and space for visitors to reflect on their own fashion habits, inspiring conscious change in their lives and the industry.
