Target Open House 2.0
Demystifying the connected home for the everyday shopper.
Overview
Target saw the future of the connected home, but their customers weren't ready to buy it. Smart bulbs and thermostats sat on shelves as confusing individual gadgets. To drive adoption, we created a retail lab designed to answer one question: Why do I need this? By building a fully interactive home inside the store, we moved the conversation from technical specs to human stories, showing exactly how these devices make daily life easier.
Partners
BBI
Services
Retail Design, Media Design, Media & Software Development
The Details
We anchored the space with a life-size, transparent acrylic home installation. Using projection mapping, we visualized the invisible connections between devices—showing how a baby monitor could trigger the coffee maker, or how a doorbell could dim the lights. This "theater of living" allowed visitors to see the ecosystem in action before they bought it. The space doubled as a research lab, gathering real-time data on how people interacted with the products to help Target refine its strategy for the mass market.
