The Official New York City Information Center
Turning the chaos of New York City into a personal itinerary.
Overview
Visitor centers used to be defined by walls of paper brochures. We reimagined the experience for the digital age, stripping away the clutter to focus on the traveler. Working with NYC & Company, we created a paperless "concierge" that uses interactive map tables to help visitors curate their own path through the city, turning a generic tourist stop into a personalized planning studio.
Partners
WXY Architects
Services
Media Design, Media & Software Development
The Details
We replaced the brochure rack with large interactive map tables that allow visitors to save landmarks and restaurants to their own personal list. This itinerary is instantly visualized on a massive "FlyNYC" video wall, offering a bird's-eye view of the route before sending the final plan directly to a mobile phone. It proved that a digital interface could offer the same tactile simplicity as a paper map, with infinitely more depth.
