The March
Experience the "I Have a Dream" speech as a witness, not a viewer.
Overview
The "I Have a Dream" speech is the most famous address in American history, yet for most people, it exists only as grainy black-and-white footage. The March changes that. Created in partnership with TIME Studios and the Estate of Dr. Martin Luther King Jr., this hyper-realistic VR experience transports visitors back to August 28, 1963. By blending advanced volumetric capture with historical accuracy, we didn't just recreate the scene; we gave visitors the feeling of standing in the crowd of 250,000, witnessing the moment that changed the world.
Partners
TIME Studios, V.A.L.I.S. studio, RYOT, Digital Domain, JuVee Productions, CAA
Services
Exhibit Design, Visitor Experience Design
“The most life-like and realistic human performance in virtual reality ever”
The Details
The experience is structured as a journey through time. It begins in an immersive audio antechamber narrated by Viola Davis, grounding visitors in the tension and hope of the Civil Rights era. Once inside the VR experience, the technology disappears: visitors find themselves on the National Mall, surrounded by thousands of other marchers. The centerpiece is a digital human performance of Dr. King so lifelike that it feels less like a simulation and more like a shared memory, ensuring that the power of his words is felt, not just heard.
“The March provides an educational and historically accurate experience through the use of the most ambitious and complex VR techniques to date, while also introducing the next generation of creators to immersive technology.”
