Norton Art+ Augmented Reality App
Turning passive viewers into active artists.
Overview
Contemporary art can be baffling, especially for younger visitors. The Norton Museum of Art wanted to bridge the gap between "weird abstract sculpture" and "fun." Our solution was Norton Art+, an AR experience that doesn't just overlay text on a screen—it hands the creative tools back to the visitor. Instead of reading a plaque about how an artist made a work, visitors use iPads to virtually "remix" the art themselves, transforming the gallery from a place of quiet observation into a studio of active play.
Partners
Line Break studio
Services
App Design & Development
Young audiences are invited to learn through play by engaging with the ideas and concepts in contemporary works and deriving context and meaning from the interaction.
The Details
The app unlocks a secret layer of the museum. Visitors can virtually "wear" Nick Cave's famous Soundsuits and dance in the gallery, use facial recognition to mold their own heads into Ugo Rondinone's Moonrise sculptures, or drive Claes Oldenburg’s giant Typewriter Eraser across the reflecting pool like a remote-controlled boat. By gamifying the artistic process, we stripped away the intimidation factor, proving that the best way to understand contemporary art isn't to study it—it's to make it.
