Global Experience Centers
Designing a scalable storytelling engine for a global technology giant.
Overview
ABB builds the technology that powers the world, from power grids to robotics. But selling these complex systems requires more than a brochure; it requires a conversation about the future. We worked with ABB to create a scalable Experience Center platform that travels globally—from Zurich to Houston. The goal was to move beyond the traditional product showroom model. Instead of just looking at machines, clients use interactive tools to model their own challenges, turning the sales pitch into a collaborative problem-solving session.
Services
Exhibit Design, Media Design, Media & Software Development, App Design & Development
The Details
We designed the exhibits to make abstract business data feel heavy, tactile, and real. The centerpiece is the Disruptors table, a kinetic surface that ripples and shifts in real-time, creating a living topography that forces clients to visualize the instability of the global market. In the Value Drivers exhibit, we ditched the touchscreens for physical sliders and dials. This allows executives to literally "get their hands on the data," physically tuning their business priorities—balancing risk against cost—to reveal the specific ABB solution that fits their strategy.
