City Pulse Orientation Experience
Human storytellers and magical technology combine for an unforgettable experience 1,776 feet in the air
Overview
The City Pulse ring is led by ambassadors, but driven by visitors. Using gesture control and custom software, visitors can explore over 100 personally-relevant stories and destinations.
Partners
Legends, NowArchival, The Hettema Group
Services
Experience Design, Media Design, Media & Software Development
“City Pulse becomes a literal frame around human storytelling, formalizing an improvised conversation through media.”
The Details
When designing an immersive tour experience for One World Observatory, we knew the stunning view had to take center stage. The challenge was to seamlessly integrate technology without obstructing the power of the space—we need to keep it minimal yet powerful, and driven by human storytelling.
Enter City Pulse: a set of 14-foot interactive rings that serve as a digital concierge, enhancing rather than competing with the skyline. Designed and prototyped collaboratively with professional actors and comedians, the system features intuitive gesture controls, allowing storytellers to engage visitors dynamically. With 10 interlocking displays and captivating content, City Pulse reimagines the role of the tour guide, sparking new possibilities for the future of immersive storytelling.
