Timken World Headquarters
Making the invisible engineering behind the modern world visible.
Overview
Timken engineers the bearings and power transmission products that keep the world moving, but their work is usually hidden deep inside machines. We transformed their World Headquarters into an immersive lens that reveals this invisible impact. By combining cinematic storytelling with interactive 3D visualizations, we turned a corporate lobby into a celebration of the hidden mechanics that drive everything from the Mars Curiosity Rover to the world’s longest tunnels.
Partners
Davis Brand Capital, Zenith Systems, Gensler, CEI
Services
Art Direction and Graphic Design, Motion Graphics, Software Development
The Details
We designed a digital showroom that allows guides to "explode" complex machinery with a touch. Using custom 3D real-time rendering, visitors can peel back the layers of a massive drill or a spacecraft to see exactly how Timken’s engineering makes it possible. The experience shifts the focus from the size of the hardware to the magnitude of the achievement, proving that the smallest parts often tell the biggest stories.
